CHT PR
< DRAFT+ >
Promotion:
protocols, analysis, social media, print, presentations, etc.
Last updated:
2015-11-11 found & updated
2017-09-13 touch
2020-10-22 moveover:
NOW REVIEWING !
Table of Contents
¶Ties to ...
:
* 🔗media : past media attention
* 🔗intersub : ... especially discoverability (via queries, etc)
New media systems:
* 🔗representation.systems : general ways of representation
* 🔗poster / 🔗metrics : ways to represent the project
Also...:
* 🔗workflow maybe?
* 🔗todos: including PR work
* 🔗faq: for answering obvious questions
* 🔗cfp: index of previous Call for Papers / public materials
* 🔗postuni: interesting "tactical" institutions of academia, theory, design
* [...]
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:
* 🔗media : past media attention
* 🔗intersub : ... especially discoverability (via queries, etc)
New media systems:
* 🔗representation.systems : general ways of representation
* 🔗poster / 🔗metrics : ways to represent the project
Also...:
* 🔗todos: including PR work
* 🔗faq: for answering obvious questions
* 🔗cfp: index of previous Call for Papers / public materials
* 🔗postuni: interesting "tactical" institutions of academia, theory, design
* [...]
¶Basic reading
:
* 🔗metrics:
"post-marketing" with 🔗representation.systems
* metrics/analytics:
* http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version !
* metrics-driven marketing
* "customer lifecycle": acquisition / activation / retention / referral / revenue[conversion]
* choosing "marketing channels"
* "A/B testing"
* user testing:
??? ###
* [...]
:
* 🔗metrics:
"post-marketing" with 🔗representation.systems
* metrics/analytics:
* http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version !
* metrics-driven marketing
* "customer lifecycle": acquisition / activation / retention / referral / revenue[conversion]
* choosing "marketing channels"
* "A/B testing"
* user testing:
??? ###
* [...]
¶ PRIMARY
:
* IRC: #chtotalism (Freenode) !!!
* hackerspaces.org !!!
* Facebook !!!
* Twitter !!!
* Instagram !!!
* Last.fm
* LinkedIn
* [...]
:
* IRC: #chtotalism (Freenode) !!!
* hackerspaces.org !!!
* Facebook !!!
* Twitter !!!
* Instagram !!!
* Last.fm
* [...]
¶ Also present on (hackbases in general, lists, maps, etc)
:
* #hackbases (Freenode)
* reddit
* http://wiki.hackerspaces.org/Hackbases
* 🔗alike
* http://ic.org :
http://www.ic.org/?post_type=directory&p=146828 <-- but doesn't work? <-- TODO
* http://themakermap.com/
* https://hackaday.io/hackerspaces
* [...]
:
* #hackbases (Freenode)
* http://wiki.hackerspaces.org/Hackbases
* 🔗alike
* http://ic.org :
http://www.ic.org/?post_type=directory&p=146828 <-- but doesn't work? <-- TODO
* http://themakermap.com/
* https://hackaday.io/hackerspaces
* [...]
¶ Secondary profiles
:
* Nomadwiki.org (mentioned) !
* Gratipay
* github >> maybe make it an organisation instead of regular account <--- #TODO
* ecobasa
* hackercouch.com (via dcht00 git account)
* p2pfoundation
* Copass
* [...]
:
* Nomadwiki.org (mentioned) !
* Gratipay
* github >> maybe make it an organisation instead of regular account <--- #TODO
* ecobasa
* hackercouch.com (via dcht00 git account)
* p2pfoundation
* Copass
* [...]
¶ Profiles: TODO !
Criteria:
* not looking for "exposure" blindly
* always refer to project KPIs!
* [...]
____________________________
Global Travel:
* CouchSurfing:
http://www.couchsurfing.com/
also look at CS groups!
* workaway:
http://www.workaway.info/
* transartist:
<michela !!!!!
http://www.transartists.org/
* BeWelcome http://www.bewelcome.org/
* helpx http://www.helpx.net/
* Helpstay http://helpstay.com/
* Hospitality Club http://www.hospitalityclub.org/
* Global Freeloaders http://www.globalfreeloaders.com/
* Globalhelpswap http://globalhelpswap.com/
* Warm Showers, cyclist specific http://www.warmshowers.org/
* Camp In My Garden http://campinmygarden.com/
* 1NiteTent, mostly Germany https://1nitetent.com/
* RV With Me http://rvwithme.com/
* Tripadvisor http://www.tripadvisor.co.uk/
* Lonely Planet http://www.lonelyplanet.com/contact/business_listing/new
Mealsharing:
* Eat With http://www.eatwith.com/
* Mealsharing http://www.mealsharing.com/
* Eat With Me http://www.eatwithme.net/welcome
RV Sharing:
* RV Share http://rvshare.com/
* TrailerMade http://trailermade.co/
Insider/Local Travel Tips:
* Vayable http://www.vayable.com/
Media:
* Stumbleupon http://www.stumbleupon.com/
* Pinterest http://uk.pinterest.com/
* Flickr http://www.flickr.com/
* Slideshare http://www.slideshare.net/
* Reddit !
* [...] ### !!!
Criteria:
* not looking for "exposure" blindly
* always refer to project KPIs!
* [...]
____________________________
Global Travel:
* CouchSurfing:
http://www.couchsurfing.com/
also look at CS groups!
* workaway:
http://www.workaway.info/
* transartist:
http://www.transartists.org/
* BeWelcome http://www.bewelcome.org/
* helpx http://www.helpx.net/
* Helpstay http://helpstay.com/
* Hospitality Club http://www.hospitalityclub.org/
* Global Freeloaders http://www.globalfreeloaders.com/
* Globalhelpswap http://globalhelpswap.com/
* Warm Showers, cyclist specific http://www.warmshowers.org/
* Camp In My Garden http://campinmygarden.com/
* 1NiteTent, mostly Germany https://1nitetent.com/
* RV With Me http://rvwithme.com/
* Tripadvisor http://www.tripadvisor.co.uk/
* Lonely Planet http://www.lonelyplanet.com/contact/business_listing/new
Mealsharing:
* Eat With http://www.eatwith.com/
* Mealsharing http://www.mealsharing.com/
* Eat With Me http://www.eatwithme.net/welcome
RV Sharing:
* RV Share http://rvshare.com/
* TrailerMade http://trailermade.co/
Insider/Local Travel Tips:
* Vayable http://www.vayable.com/
Media:
* Stumbleupon http://www.stumbleupon.com/
* Pinterest http://uk.pinterest.com/
* Flickr http://www.flickr.com/
* Slideshare http://www.slideshare.net/
* Reddit !
* [...] ### !!!
¶ Printed in the past
* A8 small paper cards (Justine design, Paris, ~2013 for Ohm), ~100
* A3 posters (Sara design, Helsinki, ~Mar 2014), ~50
* A6 flyers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~1500
* round stickers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~200
* A8 small paper cards (Justine design, Paris, ~2013 for Ohm), ~100
* A3 posters (Sara design, Helsinki, ~Mar 2014), ~50
* A6 flyers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~1500
* round stickers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~200
¶Live presentations & Slides
Merge with:
🔗32c3 <--- FOLLOW THERE FOR MORE
Current best slides:
* (2015) 32c3 lightning talk slides:
yt: http://www.youtube.com/watch?v=A0nvmmIOggQ
slides: ???
* (2016) squat conf:
yt: http://www.youtube.com/watch?v=29BQb76RARE
slides: ???
* IMAL
* [...] ###
Slides todo:
* improved 5min slides (via 32c3, 33c3)
* improved 1.5h talk slides (via coopcon, bologna)
* [...] !!!
Presentation history:
see 🔗cfp and 🔗events
Merge with:
🔗32c3 <--- FOLLOW THERE FOR MORE
Current best slides:
* (2015) 32c3 lightning talk slides:
yt: http://www.youtube.com/watch?v=A0nvmmIOggQ
slides: ???
* (2016) squat conf:
yt: http://www.youtube.com/watch?v=29BQb76RARE
slides: ???
* [...] ###
Slides todo:
* improved 5min slides (via 32c3, 33c3)
* improved 1.5h talk slides (via coopcon, bologna)
Presentation history:
see 🔗cfp and 🔗events
¶List: People to contact / "Target audiences"
General lists - who to talk to:
* 🔗commonground: relevant & related authors
* people following social media accounts (make list)
* people who have visited CHT, review other than FB, mailing list??
* people who follow others with similar ideology on social media
* people who run similar orgs, e.g. Newspeak Houes
* Musicians/artists
* Intellectuals
* Benefactors interested in donating and supporting (at art openings and press nights etc)
* Non-hacker
* [...] ###
### out / separate list?
Published theory authors:
* Mckenzie Wark
* John Thackara
* Dmytri Kleiner
* Vinay Gupta
* Bruce Sterling
* Nick Srnicek
* David Frayne - 'The Refusal of Work - The Theory and Practice of Resistance to Work' @workdogma
* Ralph Fevre - 'The Demoralisation of Western Culture' and 'Trouble at Work' @ralphfevre
* [...]
### out / separate list?
Hackers + theory:
* maxigas
* hellekin
* Harry Halpin
* [...]
Published theory authors - lists:
* http://www.housmans.com/booklists.php
* http://www.zedbooks.net/shop/books/
* [...]
Blogs, sites, Facebook groups, etc:
* P2Pfoundation.org:
"anyway, we can totally promote it at the P2P Foundation blog" +ah.uhm
* [...]
Groups / "target audiences":
* "people looking for alternatives"
* Organisations and institutions on maps
* Non-profit venues such as Cafe Oto, ICA
* Young people: University students - focus: political/scientific/technological
* Academics/organisers of events at LSE etc
* SWP/Socialist orgs
* Environmental orgs
* Arts and Activism orgs
* http://www.housmans.com/links.php
* [...] ###
General lists - who to talk to:
* 🔗commonground: relevant & related authors
* people following social media accounts (make list)
* people who have visited CHT, review other than FB, mailing list??
* people who follow others with similar ideology on social media
* people who run similar orgs, e.g. Newspeak Houes
* Musicians/artists
* Intellectuals
* Benefactors interested in donating and supporting (at art openings and press nights etc)
* Non-hacker
* [...] ###
Published theory authors:
* Mckenzie Wark
* John Thackara
* Dmytri Kleiner
* Vinay Gupta
* Bruce Sterling
* Nick Srnicek
* David Frayne - 'The Refusal of Work - The Theory and Practice of Resistance to Work' @workdogma
* Ralph Fevre - 'The Demoralisation of Western Culture' and 'Trouble at Work' @ralphfevre
* [...]
Hackers + theory:
* maxigas
* hellekin
* Harry Halpin
* [...]
Published theory authors - lists:
* http://www.housmans.com/booklists.php
* http://www.zedbooks.net/shop/books/
* [...]
Blogs, sites, Facebook groups, etc:
* P2Pfoundation.org:
"anyway, we can totally promote it at the P2P Foundation blog" +ah.uhm
* [...]
Groups / "target audiences":
* "people looking for alternatives"
* Organisations and institutions on maps
* Non-profit venues such as Cafe Oto, ICA
* Young people: University students - focus: political/scientific/technological
* Academics/organisers of events at LSE etc
* SWP/Socialist orgs
* Environmental orgs
* Arts and Activism orgs
* http://www.housmans.com/links.php
* [...] ###
¶List: Queries / Keywords / Searches
Queries / keywords:
* "live-in hackerspaces"
* "moneyless"
* "post capitalism"
* hackers
--------------------- +mara (of makers lanzarote)
* "open source ecology canarias"
* makers lanzarote
* zero marginal cost canarias
* [...] ### !!!
Queries / keywords:
* "live-in hackerspaces"
* "moneyless"
* "post capitalism"
* hackers
* "open source ecology canarias"
* makers lanzarote
* zero marginal cost canarias
* [...] ### !!!
¶List: Finding mutual interest
What brings together People >< Space ?
Ties to XXX🔗triage !
### #tomerge
What brings together People >< Space ?
Ties to XXX🔗triage !
¶ Published
:
* 2015-08 : eldiario.es (FB:350k)
* 2017-02 : http://medium.com/hacking-digital-britain/hacking-capitalism-a-nomadic-hackbase-is-trying-to-usher-in-techno-utopia-f5366dd79e6d by Manisha Ganguly
* [...] ###
:
* 2015-08 : eldiario.es (FB:350k)
* 2017-02 : http://medium.com/hacking-digital-britain/hacking-capitalism-a-nomadic-hackbase-is-trying-to-usher-in-techno-utopia-f5366dd79e6d by Manisha Ganguly
* [...] ###
¶ Should pitch to
→ PADLAND🔗left-media !
:
* Wired ?
* Other tech publications
* Lanzarote media ???
* also British and US Vice
* Guardian ?
* New Statesman and other left media
* also see: http://totalism.org/http://totalism.org/non-shitty#____Journalism___Magazines__etc , etc
* [...] !
### #TOMERGE !!!
→ PADLAND🔗left-media !
¶Media strategy / timeline
* CURRENT STATE:
* small-scale highly-targeted promotion to get camp
* select focused publication to test impact
* barrier to entry, like 🔗newcomers
* TEST FULLY SCALABLE:
* full roll-out to big publications (Guardian, etc)
* PROVEN FULLY-SCALABLE:
* keep media attention
* call for external review (media, science)
* CURRENT STATE:
* small-scale highly-targeted promotion to get camp
* select focused publication to test impact
* barrier to entry, like 🔗newcomers
* TEST FULLY SCALABLE:
* full roll-out to big publications (Guardian, etc)
* PROVEN FULLY-SCALABLE:
* keep media attention
* call for external review (media, science)
¶ Current (USE REGULARLY)
:
* Website statistics:
totalism.org Piwik <-- david has access
not collecting since 2018!
* Ad-words keyword analyzer:
#TODO: make a list of keywords!
:
* Website statistics:
not collecting since 2018!
* Ad-words keyword analyzer:
#TODO: make a list of keywords!
¶ Stuff to setup (TODO)
:
* google webmaster tools:
* observe inbound queries
* #TODO: share link here
* #TODO: set this up
* sysomos
* [...]
:
* google webmaster tools:
* observe inbound queries
* #TODO: share link here
* #TODO: set this up
* sysomos
* [...]
¶ Numerics (methodology)
:
* piwik visitor data (per site, heat maps, etc)
* Volumes of online content on that topic?
* google search data
* twitter data
* fb data
* online news data (specific sites?)
* [..]
:
* piwik visitor data (per site, heat maps, etc)
* Volumes of online content on that topic?
* google search data
* twitter data
* fb data
* online news data (specific sites?)
* [..]
¶ New season: Promoting + Checklist
<-------------------- #TODO !!!!!!!!!!
What should point here:
* 🔗flocking (needed general steps)
Also see:
* 🔗newcomers (for what individuals should/can do)
---------------------------------------------------------------------------------------
"NEXT" CONTENT LABOUR:
* merge from desktop
* user test!
* [...]
INTERNET LABOUR:
* prep content & special content:
* short text
* Instagram (separator, tag list)
* post public:
* to all Facebook groups (LIST!)
* mailing lists, see 🔗alike#LIST___MAILING_LISTS !
* individual hackerspace's mailing lists:
#TODO
* Twitter tag list
* Twitter direct address users for RT
* Twitterstorm !? lame?
* [...]
* Create Facebook event + make invites
* regular post to main channels:
(Twitter, FB, Instagram)
* individual mails @ mail:
* re-contact people
* write directly to who might want to come?
* get media features:
* P2PF
* [...] <------------- #TODO
* user test site
* [...]
<-------------------- #TODO !!!!!!!!!!
What should point here:
* 🔗flocking (needed general steps)
Also see:
* 🔗newcomers (for what individuals should/can do)
---------------------------------------------------------------------------------------
"NEXT" CONTENT LABOUR:
* merge from desktop
* user test!
* [...]
INTERNET LABOUR:
* prep content & special content:
* short text
* Instagram (separator, tag list)
* post public:
* to all Facebook groups (LIST!)
* mailing lists, see 🔗alike#LIST___MAILING_LISTS !
* individual hackerspace's mailing lists:
#TODO
* Twitter tag list
* Twitter direct address users for RT
* Twitterstorm !? lame?
* [...]
* Create Facebook event + make invites
* regular post to main channels:
(Twitter, FB, Instagram)
* individual mails @ mail:
* re-contact people
* write directly to who might want to come?
* get media features:
* P2PF
* [...] <------------- #TODO
* user test site
* [...]
¶[!!] clear protocol / checklist for new subseasons
!!!
#### (was: for 🔗season5-B)
include "something others can perform as well"
!!!
include "something others can perform as well"
¶[K] postering Helsinki (2014)
[ ::Posters2post] on where to leave materials (stub)
(was a nice campaign)
<----------------------------- ((new))
http://twitter.com/sva/status/919243915781378054
good twitter callout (sva for hackbeach)
(was a nice campaign)
<----------------------------- ((new))
http://twitter.com/sva/status/919243915781378054
good twitter callout (sva for hackbeach)